Seoul
About Seoul
Seoul, South Korea's exhilarating capital, seamlessly weaves together centuries of royal heritage with cutting-edge technology and a pop culture phenomenon that has captivated the world. Ancient palaces like Gyeongbokgung sit in the shadow of neon-lit skyscrapers, whilst traditional hanok villages nestle between trendy boutiques and K-beauty shops. The city's culinary landscape is extraordinary, from sizzling Korean barbecue joints to Michelin-starred temple cuisine. Whether you're exploring the bustling streets of Myeongdong, hiking the forested trails of Bukhansan, or catching a K-pop performance, Seoul delivers an unforgettable blend of old and new.
Why Visit Seoul
Gyeongbokgung Palace
Visit Seoul's grandest Joseon-dynasty palace with changing of the guard ceremonies
Korean BBQ & Street Food
Grill premium meats at the table and snack on tteokbokki at Gwangjang Market
Myeongdong
Shop for K-beauty products and fashion in Seoul's busiest retail district
Bukhansan National Park
Hike granite peaks and ancient fortress walls on the city's doorstep
Things to Do in Seoul
Popular experiences and attractions in Seoul
Bukchon Hanok Village
Stroll through beautifully preserved traditional Korean houses between two palaces
N Seoul Tower
Ride the cable car to the top of Namsan for sweeping city panoramas
DMZ Tour
Visit the Demilitarised Zone for a fascinating glimpse into Korean history
Travel Tips
- 1Spring (April–May) for cherry blossoms and autumn (September–November) for foliage are ideal
- 2Purchase a T-money card for seamless travel on the metro, buses, and taxis
- 3Free Wi-Fi is available almost everywhere, including the metro system
- 4Tipping is not customary in South Korea — service charges are included
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